Local Chefs Feature Food-Friendliness of Oregon Wine

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OWM-2017-case-card-Jason-RieslingEach year the Oregon Wine Board celebrates Oregon Wine Month with a richly detailed promotional campaign. This year’s campaign highlights the food-friendliness of Oregon wines. We were excited to be a part, capturing photos of some of our favorite chefs in photos that play off food and wine pairings. Besides being just being generally awesome, all these chefs are at restaurants from the Oregon Wine A-List Awards, which recognizes restaurants around the world enthusiastic about Oregon wine.

Our creative partners at the Oregon Wine Board were as much fun and enthusiastic as our chef subjects. It was our joint assignment to figure out to how to share the essence of the personalities along with the environment. I think the passion comes across, too. And of course, we got to dig in to all the lovely dishes at the end of each session.


Truffle Fest 2017

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Each year, Oregon hosts a Truffle Festival at which guests learn about, eat and enjoy Oregon-grown truffles in all kinds of preparations. By far, my favorite part is the truffle hunting dogs. This year we photographed the panel discussions and celebration dinner at Youngberg Hill. Last year, Angela Estate hosted this group for the truffle hunt in the woods near their vineyards.


Winery Photography: L’angolo Estate

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night view of L'Angolo Estate Winery tasting room

Last Summer, we worked with the team at L’Angolo Estate on photos of their gorgeous new tasting room. Savvy Andrew Henschied of Pine Black Consulting oversaw the art direction and website project which you can see at their website https://www.langoloestate.com/. We spent one very long day, getting up in time to catch the sunrise. The project covered vineyard views, shots in the production areas, portraits, lifestyle images with models and portraits of the winemaker, Chase Renton.


Ponzi Winery – New Tasting Room

Ponzi Winery wanted photos to showcase their gorgeous new tasting room in Sherwood. With a small crew of talent and the right approach to the afternoon’s light, we shot a small set of photographs that show off their beautiful tasting room and give viewers the idea of what to expect if they visit. We worked through three different scenes with our models, in the tasting room, on the bocce court and lastly, sunset on the terrace. Those last few images are our favorites of the project. 
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Riesling Rules

 

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Last Fall, we photographed a whole bunch of images for Pacific Rim Wines. Over two days with them we captured their eye-popping Wallula vineyards overlooking the Columbia Gorge and documented their growing practices and winery operation. Recently Pacific Rim launched their updated “Reisling Rules” website that uses those photos. It’s a stunning site with edge-to-edge backgrounds and snappy visuals.  It’s immersive and informative and it feels great to see my images used to such advantage. Huge shout-out goes to Amy Hall at Thrive Creative for the gorgeous site design and art direction during the shoot.

See for yourself: rieslingrules.com.

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An image library for Provenance Vineyards


Lifestyle images at Provenance Winery

Provenance Vineyards in St Helena, CA needed a complete set of marketing and advertising images for several upcoming projects. With the help of their agency, Nagy Design, they sent us a photo list that included bottle shots, interiors and exteriors of the winery, and lifestyle images of the guest experience.

Employees past and present, along with their friends were recruited as informal models. Extra planning went into making sure that the models had appropriate clothing in a range of colors. On set, we had the ability to change wardrobe for all of the models multiple times. The assignment given to the models: “Drink some wine and have a great time.”

We shot the project over 1-1/2 days in early Spring. The beautiful light of early morning and late afternoon were allocated to the outdoor shots. During the harsh light in the middle of the day we moved inside for photos of the tasting room. Bottle shots, some basic and others propped with food, were scheduled for the very beginning of the shoot prior to having the models on set.

At the conclusion of the project, Provenance Vineyards has a complete library of unique, branded lifestyle images, with plenty of variety, that they will use in marketing materials, traditional advertising and social media. Get in touch if you’d like to know more about how we can help you share the story of your wine brand.

Lifestyle images at Provenance Winery


What goes into a great wine bottle shot?

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It looks easy, doesn’t it?

But if you’ve ever tried to photograph your own wine bottles, I’ll bet you soon learned just how difficult it is. First, there’s those crazy reflections. Every window, wall and even you with your camera reflects in the glass. And next you likely found out that to make the wine look right, the label is too bright. Or you get the label right and the whole bottle just looks blah. How about those lovely textures or foils you spent extra for? You certainly want to see all those beautiful label design features.

And then you need a clipping path. “What’s a clipping path?” you ask. That’s the feature that allows you to drop out the background and “float” your bottle shot on your brochure or your e-commerce website. Knocked out bottle shots look polished and consistent from release to release, season after season.

And beyond all that, your bottles should look beautifully natural. Your wine doesn’t taste artificial, so your bottle shots shouldn’t look that way. The highlights and reflections should be well-considered and natural looking–not plastic or cartoonish.

That’s what we think goes into a great bottle shot. Get in touch if you want to see how good your wine can look.

 


Congratulations, Ken Wright!

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I really enjoyed spending the afternoon with Ken Wright at his winery in Carlton. He’s such a modest and low-profile person. You’d never know unless you asked how many wonderful ideas and plans he has for making Carlton better. 

I’m thrilled that the Wine Spectator chose my photo for the cover, here’s a few others from the day that I really like as well.