Lifestyle images at Provenance Winery

Provenance Vineyards in St Helena, CA needed a complete set of marketing and advertising images for several upcoming projects. With the help of their agency, Nagy Design, they sent us a photo list that included bottle shots, interiors and exteriors of the winery, and lifestyle images of the guest experience.

Employees past and present, along with their friends were recruited as informal models. Extra planning went into making sure that the models had appropriate clothing in a range of colors. On set, we had the ability to change wardrobe for all of the models multiple times. The assignment given to the models: “Drink some wine and have a great time.”

We shot the project over 1-1/2 days in early Spring. The beautiful light of early morning and late afternoon were allocated to the outdoor shots. During the harsh light in the middle of the day we moved inside for photos of the tasting room. Bottle shots, some basic and others propped with food, were scheduled for the very beginning of the shoot prior to having the models on set.

At the conclusion of the project, Provenance Vineyards has a complete library of unique, branded lifestyle images, with plenty of variety, that they will use in marketing materials, traditional advertising and social media. Get in touch if you’d like to know more about how we can help you share the story of your wine brand.

Lifestyle images at Provenance Winery