Some of you know that I’m an avid cyclist. I’m a decent rider, and when I ride alone, I know how well I do. But the times that I cycle alongside a great rider, I’m better. It’s the collaboration that elevates us both. With a good riding partner I’m smoother, better, more aware. That’s a bit what it was like to work with Denis Kegler and the team at This on a project for Greg and Gabby Denton’s Superbite. The clarity of their ideas combined with their vision of the end result, elevated my work and made it more precise and effective.