Shaping a Brand Story with Photography: Boedecker Cellars

Athena Pappas and Stewart Boedecker are a winemaking team with differing ideas on Pinot Noir. Stewart likes his Pinot Noir delicate, Athena prefers a more powerful style. And therein lies one aspect of their unique brand story. In preparation for updating their website, Stewart and Athena collaborated with us on a set of photos intended to tell that story with subtlety and nuance. Additionally, Boedecker Cellars had expanding their tasting hours and wanted to showcase their added offerings to the public and wine club members. Here are a few of our favorites from the shoot. Both John and I are delighted with the photos of Athena and Stewart making tasting notes on their current wines–we think it’s the perfect expression of their partnership.


Website Updates with R Stuart & Co Wines

If you’ve ever been tasked with updating your winery’s website, you know what a hair-pulling, mind-bending, cat-hearding exercise it can be. Imagine if you could call your photographer and say, “Help me, please!” Well, this is exactly what we’re good at. With our years of experience in winery photography, we know what kind of photos are successful at promoting your brand. Furthermore, since we’re also fully versed in market positioning and visual communication, we know how to make photos that depict a brand exactly where they want to be in the market. We’ve been lucky enough to work with Rob and Maria and the team at R Stuart & Co over several years, seeing how their brand has evolved. This latest set of photos was designed to capture the various moods of their lines and update staff portraits. My favorite of this set is the high-key styled shot of the Love, Oregon wines. 


Southern Oregon Wineries

We’ve been exploring what’s going on in the growing wine business in Southern Oregon, and I’ve got to say it’s fab. Well, maybe I shouldn’t say, since for now, it feels like an undiscovered treat. It’s relaxed, unpretentious, knock-out beautiful and refreshingly friendly. While I was making one day’s itinerary, I noticed I written “So Oregon” for Southern Oregon. Now I think that could be a tag line–It’s so Oregon! 

 


Breathing life into commodity foods with photography

When your product grows in a field and looks just like everyone else’s, what you say and how you say it matters. We were invited to make a series of images that tell the story of how barley becomes an ingredient in beer, and how the best barley makes for the best brew. Finding beauty and distinctiveness in the prosaic is one of John’s main strengths. I see a field and he sees color, light and shadow. I see a farmer and he sees a hero. It’s always fun to shoot with him as he teases out features that are just plain gorgeous when all I can see is dirt and dust.

Many thanks to our art director Jessica Bernert at Pail Design, who introduced us for this project. Jessica headed up an enormous rebranding assignment in the global malting industry.

Is your segment in need of a unique vision? Our studio excels at finding deeply personal stories that reflect your companies’ heart and soul. valls_malt_01

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The Cobbler’s Children……

John and I always joke that people in the photography or communication biz rarely take the time to use their talents on themselves. That’s why we were super psyched to work with the talented people at Flint Design as they prepare to update their own website. They asked for “portraits with personality, something a little more than basic head shots.”  We had so much fun working with them to make this great set of photos at their studio. Katherine Sealy from Event Cosmetics came in to polish everyone’s look and we all collaborated on selecting clothing that looked great on their blue wall and made a cohesive set of photos. If your goals require a portraits that make you look great, give us a jingle. We can put together a shoot plan that is exactly right for you.

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