Custom Photography for Winery Digital Marketing
John Valls and I have been photographing for West Coast winery brands for the last decade. For us, a typical winery assignment would include a mix of tasting room images, beautiful vineyard landscapes and on-brand beauty shots. However, Covid-19 has turned life upside down for most of our winery clients. With limited to no tasting room activity, our winery clients are counting on their social media and websites to maintain customer relationships.
Simply, their social media needs to work harder than ever. Here’s how we’re helping.
With input gathered from our clients and our longstanding knowledge of the wine industry, we are creating custom image libraries at our studio. Wineries can use the photos in their social media, websites and email newsletters. Taking into account the mood and tone of their brand, we style and shoot photographs that resonate with their customers. An Instagram feed with beautiful and engaging content builds audiences and keeps customer relationships alive. Here are two examples.
A location shoot at Roco Winery was on the calendar when the Covid-19 shutdown began. Because the photography was necessary for a website update, the project was a must-do. Of the 50+ images we created, some were intended to hint at the tasting room experience, others suggest Roco wines for enjoying at home. A third style of top-down assemblages were designed to support a direct sales campaign.
