High-Key and Backlit Bottle Shots for Loosen Bros. USA

Loosen Bros. USA is the sole U.S. importer of the wines of celebrated Riesling producer Ernst Loosen, including Dr. Loosen and Villa Wolf. We’ve been collaborating with Loosen Bros. USA on a distinctive style that helps telegraph the nature of their wine’s flavors. The lighting setup we designed for them minimizes reflections on the surface of the bottle while highlighting the delicate colors of the wine, or in some cases, the gem-like colors of the bottle itself. After Loosen Bros added a few new labels for distribution, we updated their website header image to show their entire portfolio of brands. We also styled and shot the image that would ultimately be used for case-cards and other POS materials.