La Biblioteca, a wine brand designed to focus on younger customers, reached out to John for a collection of images to support their initial launch. And again, in the following year to continue a new chapter of their brand presence.

With the tagline, “Wines are Stories We Pour for Each other”, La Biblioteca imagery riffs off a books and literature theme. The wines, with names like Endpaper and Perfect Bind, include label illustrations that nod to Oregon’s flora and fauna by well-known artist Carson Ellis.

The first shoot took place in a stylish hotel bar temporarily closed during Covid. Using the existing furnishing and surfaces, we created beauty shots of each wine to support the launch website. Following that, we worked with the brand on two additional location shoots and studio photography for their holiday e-commerce program.

With John’s photographs La Biblioteca has been able to showcase the multiple aspects of its brand with a broad variety of images for social media, e-commerce and direct sales.