During the strange, Covid-impacted years many of our winery clients discovered greater sales opportunities that can come from connecting more closely with their customers. E-commerce offerings and wine clubs have become more significant proportions of sales, complementing in-person purchases in the tasting room.

Successful e-commerce offerings are attractive, fresh, varied and always relate to the needs, moods and interests of your audience. It’s an ever-evolving conversation, which ultimately serves to build and reinforce a long-running relationship with customers.

Holidays, and all the meaningful emotions that surround them, are fantastic times to make your brand a larger part of your customers’ lives. Here’s an opportunity to showcase your products as meaningful gifts, or poured as part of a centerpiece celebration. Thanksgiving, Hanukkah, Christmas, Winter Solstice, New Years Eve are generally events with “big feelings” attached. Smart marketers take advantage of every opportunity to create a connection that is full of meaning with their customer base.

We have considerable experience with studio and lifestyle photography that can help you leverage the selling opportunities of the upcoming 2024 holiday season. Reach out if you’d like to talk about your holiday campaign.