It looks easy, doesn’t it?

But if you’ve ever tried to photograph your own wine bottles, I’ll bet you soon learned just how difficult it is. First, there’s those crazy reflections. Every window, wall and even you with your camera reflects in the glass. And next you likely found out that to make the wine look right, the label is too bright. Or you get the label right and the whole bottle just looks blah. How about those lovely textures or foils you spent extra for? You certainly want to see all those beautiful label design features.

And then you need a clipping path. “What’s a clipping path?” you ask. That’s the feature that allows you to drop out the background and “float” your bottle shot on your brochure or your e-commerce website. Knocked out bottle shots look polished and consistent from release to release, season after season.

And beyond all that, your bottles should look beautifully natural. Your wine doesn’t taste artificial, so your bottle shots shouldn’t look that way. The highlights and reflections should be well-considered and natural looking–not plastic or cartoonish.

That’s what we think goes into a great bottle shot. Get in touch if you want to see how good your wine can look.